A typical media agency comprises various teams, each specializing in different aspects of media planning and buying. These include:

Account Management: The primary point of contact for clients, responsible for understanding client needs and coordinating with other teams.

Media Planning: Experts who strategize where and when to place ads.

Media Buying: Specialists in negotiating and purchasing media space.

Research and Analytics: Professionals who analyze data and market trends to inform strategies.

Creative Team: Although not present in all media agencies, some have in-house creative teams to aid in the design and development of advertising materials.