Furthermore a media agency aims to assist other clients to get the word out about either products or services. A media agency is a specialized company that helps brands plan, buy, and manage advertising space across a variety of platforms—both traditional and digital. If you’ve ever asked, “What is a media agency and why would I need one?”, the answer is simple: they help your brand reach the right people, at the right time, in the most efficient way possible.

Whether it’s a digital banner ad, a billboard in Times Square, or a prime-time TV slot, media agencies act as strategic partners to ensure your marketing budget is spent effectively and your message is delivered at scale.