Media agencies predominantly work with above-the-line (ATL) media, which includes:

TV Advertising: One of the most impactful media, offering wide reach and a variety of advertising formats.

Radio Advertising: A traditional but still relevant medium, particularly for local and regional campaigns.

Print Media: Newspapers and magazines, catering to specific demographics and interests.

Outdoor Advertising: Billboards, transit ads, and other forms of outdoor media offer high visibility in public spaces.

Digital Marketing: Including online advertising, social media, and other digital channels that offer targeted and interactive ad options.

Text: Seixas, Ricardo. “What Is a Media Agency and What Does a Media Agency Do? > One Day Agency.” One Day Agency: Integrated Advertising and Marketing Agency, 18 Aug. 2025, oneday.agency/blog/what-is-a-media-agency.